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B-Sustainable Initiative

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Goals

The B-Sustainable Initiative will contribute to sustainable growth by implementing structured commitments, objectives and targets on a mid to long-term basis.

  • To develop a business model that will define change
  • To provide sustainability to the market ecosystem guided by the International Standard Organisation’s ISO 26000 Guidance on Social Responsibility
  • To evolve ISO 26000 to a certifiable management system

These goals will help to strategically manage the alignment of cause-and-effect relationships of the market ecosystem and influence our CSR drivers, values, and behaviour. It is this alignment combined with the B-Sustainable Initiative reporting that can enable us to implement broader differences and leadership strategies.

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